Performance by Design
- Intention
- Execution
- Reflection
My mission is to help players design and implement world class training and tournament strategies so they can perform when it matters most.
- PGA Golf Coach
Who I am
I’m a performance-driven PGA Golf Coach specialising in strategic planning, self-regulation, training/performance design and team dynamics. I help elite amateurs, tour professionals and high-performance teams achieve long-term success. In 2023, motivated by a desire to understand why players go from good to great, I earned my Masters in Elite Sports Performance from Dublin City University, receiving recognition on the Dean’s Honour List for my research on professional golfers’ performance strategies.
- Services
What I do
Planning & Strategy
After taking the time to fully understand your unique performance environment we will develop a strategic plan. Strategic planning is the process of defining your objectives, outlining your standards, and allocating your resources to optimise performance and achieve competitive success over an extended period.
Training & Performance Design
Using a combination of systems and design thinking we design training and performance plans that address immediate performance demands while staying aligned to your long-term vision. These plans are regularly reviewed and adapted to ensure that performance is intentionally designed, rather than left to chance.
Team Dynamics
Achieving high performance in sports demands a strong support team united by a common vision of success. We will develop a shared mental model of performance within your team ensuring that training and performance decisions are aligned with your short, medium and long-term performance objectives.
- Clients
Who I work with
2017-Present
DP World Tour
Professional Players
2015-Present
Challenge Tour
Professional Players
2018-Present
LPGA Tour
Professional Players
2016-Present
Ladies European Tour
Professional Players
2014-Present
Golf Ireland Women's Team
High Performance Team
2015-Present
NUI Maynooth Scholarship Team
High Performance Team
- Contact